U.S. Com­pa­nies Face More Rest­ric­tions After Pri­va­cy Ruling Against Google

A decis­i­on against Goog­le Ana­ly­tics in Aus­tria set the stage for Euro­pean regu­la­tors to stop data flows to many Ame­ri­can companies

“Regu­la­tors said in gui­de­lines published last year that com­pa­nies could poten­ti­al­ly use Ame­ri­can tech com­pa­nies if they encrypt data and gua­ran­tee the ser­vice pro­vi­der can’t access it. But not all com­pa­nies can do that if they requi­re data ana­ly­tics or other ser­vices, said Ste­fan Hes­sel, seni­or asso­cia­te and co-head of digi­tal busi­ness at Reusch Rechts­an­walts­ge­sell­schaft mbH, a Ger­man law firm. To pro­cess data in any way, an Ame­ri­can busi­ness part­ner would need to access it in an unen­crypt­ed form, he said. Plus, com­pa­nies can’t encrypt meta­da­ta, which its­elf can include per­so­nal infor­ma­ti­on. Mr. Hes­sel said his cli­ents are opting for Euro­pean tech pro­vi­ders for new con­tracts, but have lar­ge­ly not moved away from Ame­ri­can com­pa­nies for exis­ting contracts.”

Ste­fan Hes­sel on Febru­ary 1 in The Wall Street Jour­nal magazin


Stay up-to-date

We use your email address exclusively for sending our newsletter. You have the right to revoke your consent at any time with effect for the future. For further information, please refer to our privacy policy.